The project

Culturespaces has opened the first permanent exhibition center for immersive art in Hamburg in April 2025. The art center is located in the new Westfield Hamburg Überseequartier in HafenCity.

As in all of its other locations, Culturespaces looked for a place in Hamburg that carried the city's DNA and history - and found it in Überseequartier in HafenCity: With its proximity to the harbor and the water, the quarter represents the city's maritime identity like no other.

The undulating design of the facade and the reconstruction of a ship's bow in the building's main hall pick up on maritime themes architecturally and are intended to invite visitors to immerse themselves in the history of the transatlantic cruise lines from Hamburg to the world. To blend in with the surrounding architecture, the facade is clad in brick; golden design elements add special accents.
 

"By investing in a location that is completely new we have the opportunity to redesign the visitor experience while also taking ecological aspects into account. The iconic architecture, huge projection screens, state-of-the-art technology and breathtaking views from different heights and perspectives will turn our visitors' artistic journey into an unforgettable experience."
Aurélien Bosc, CEO of Culturespaces.